Reuters published at 18:02 UTC on 10 November 2026, which is 02:02 in Beijing on 11 November. The article says OpenAI launched Businesses in beta inside ChatGPT on Tuesday, so a company can claim and manage its page, update information, and see how people engage with that page. The OpenAI community posted the same announcement at 21:16 UTC that day, 05:16 in Beijing. The company's own page still did not open.

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The glass building at 1515 Third Street in San Francisco
Image source: Wikimedia Commons, Coolcaesar's June 2025 photograph of 1515 Third Street in San Francisco. ASTIG's caption identifies the building as OpenAI's headquarters. It is not the Businesses screen. The original is already 3:2 and was not cropped again., Coolcaesar / Wikimedia Commons

Reuters says the claim runs through a tool called Business Hub. After verification, a business can update key details and add product feeds with pricing and availability. The page also shows aggregated mentions, views and website clicks. The community post says eligible ecommerce and online service businesses, starting in the United States, can publish a Business Agent. Customers ask questions and compare products in a clearly labeled conversation, separate from ChatGPT's own answers.

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The two pieces do not cover the same ground. The community post says an eligible business can claim a page in Business Hub wherever ChatGPT is available. The Business Agent is narrower: both Reuters and the community post limit the first rollout to eligible ecommerce and online service businesses in the United States. After verification, a business can build that agent, update details, and add product feeds with current pricing and availability.

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Reuters quotes OpenAI as saying it does not share users' conversations or Business Agent chats with businesses. Aggregated insights appear only above certain thresholds of conversations or interactions. The community post also mentions common topics in conversations where the business is cited. A business can make the Business Agent the destination for ChatGPT Ads, and sponsored placements are labeled. Existing enterprise customers and advertisers can claim through an OpenAI representative. Shopify merchants can connect a store from Business Hub or from the Shopify admin.

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The photograph is not the product screen. The community header is an illustration of shopping bags and a cart, and Reuters used an illustration of the logo. This frame is Coolcaesar's June 2025 photograph of 1515 Third Street in San Francisco, the file on Wikimedia Commons. ASTIG's caption identifies the building as OpenAI's headquarters. The original is already 3:2, so it was not cropped again. The picture shows the building, not the Businesses screens.

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要点

  • The beta claim covers a business page, and Reuters says the chats are not handed over
  • Business Agent starts with eligible US ecommerce and online-service businesses, in a labeled chat
  • Aggregates wait for a threshold, sponsored spots are labeled, and Shopify can connect from its admin