The assistant loses money, and next year still does

This IT Home page is stamped 2026/10/22 8:19:02. The judgment first: the headline says the long-unprofitable Muse and Reality Labs are at last within sight of profit. In the body, Muse, the assistant launched last month, is not yet profitable because running it takes a great deal of compute. More than 97 percent of the company's quarterly revenue depends on advertising. The AI and hardware businesses are written as long unprofitable, and as a standing question from investors. The call is a response to that question. The response itself is not a new profit statement.

On the third-quarter earnings call, dated the 22nd local time, Zuckerberg said Meta plans to raise Muse's efficiency sharply next year and gradually improve its profitability. The next sentence has a condition: if computing efficiency keeps rising quickly over the coming years, which they think is likely, then Muse could stay highly profitable for many years. High profit is a conditional sentence, not a profit already earned.

At Meta Connect last month, he said the plan was to have Muse complete shopping transactions and take a small fee. This page prints no rate. Muse is live only in the United States and Canada. He said one reason it has not gone global is the compute it consumes. The page does not print a user count.

Reality Labs is the group behind Meta Ray-Ban glasses and virtual-reality headsets, among other hardware. On Meta's expectation, the group's 2027 loss narrows to about 15 billion dollars, and this year's expected loss is 18 to 19 billion. After the narrowing, it is still a loss. The 18 to 19 billion dollars is this year's expected range, not an audited full-year result. About 15 billion is the expectation for 2027. The smart glasses and the virtual-reality headsets are the products the page names. No sales figure is attached. The page says that as AI makes the hardware more useful, the group could start moving toward profit next year. That is an expectation. Set next to the roughly 15 billion dollar loss for 2027, it is not a statement that already shows a profit. The page's yuan conversions are not in this story.

Zuckerberg also said he still believes that holographic glasses for everyday wear, mixing the physical and the digital, have to start from virtual reality. That is his view of the path, not a sales figure or an error rate on this page. How the assistant runs is not written as a procedure here, and it is not added.