Kirk Borne
@KirkDBorne
3 types of Analytics:
1) Know the past with Descriptive.
2) See the future with Predictive.
3) Optimize the future with Prescriptive.
The aim of Predictive Analytics is to predict the future.
The aim of Prescriptive Analytics is to change (optimize) the future.
But wait! Here are 3 more variants — Sentinel, Precursor, and Cognitive (“funky”) Analytics: http://rocketdatascience.org/?p=1971
